Yield Optimization Increases Advertising Revenue For Online Publishers and Ad Networks
TROY, Michigan (PRWEB) August 25, 2009 -- inMotion Group today announced the official release of its Yield Optimized Advertisement Delivery Engine. Available exclusively on the inClick Ad Server (http://www.inclick.net), a private-label self-service advertising management platform, the Yield Optimized Advertisement Delivery Engine improves advertisement performance, network revenue, and publisher earnings.
The Yield Optimized Advertisement Delivery Engine creates performance related metrics to determine advertisement placement, ranking, and insertion costs during the delivery process. "In today’s typical cost-per-click marketplace, ad delivery ranking is primarily based on the bid amount and relevancy," says Bing Pascual, VP of Product Strategy & Development. "By factoring in data provided by our Yield Optimized Advertisement Delivery Engine, the inClick Ad Server delivers performing ads more often in addition to adjusting advertisement based on this data. When coupled with our content matching engine, inContext, our Yield Optimized Advertisement Delivery Engine represents a significant departure from the standard Pay-per-Click advertising model."
inMotion Group continues to offer a free version of the inClick Ad Server and is including their exclusive Yield Optimization Engine at no extra cost.
inClick, a wholly owned subsidiary of inMotion Group, is a flexible white-label advertisement management platform. Since 2001, the inClick Ad Server has provided enterprise ad management solutions to advertising networks, website owners, and online publishers of all sizes who wish to direct-sell advertising inventory. For more information, visit www.inclick.net.
About inMotion Group
InMotion Group is a privately held software development company in the United States specializing in web-enabled applications for business. Founded in 1999, inMotion Group continues to develop targeted applications for specific business models and needs. inMotion Group is headquartered in Troy, Michigan. For more information, visit www.inmotiongroup.com.