Anti-Virus Service for Click-Fraud Now Available in the inClick Ad Server
Troy, Michigan (PRWEB) January 2, 2008 -- inMotion Group, a wholly-owned subsidiary of Pet Technologies, Inc. and developer of custom software applications, today announced the introduction of the Click Definition Service available exclusively on the inClick Ad Server (http://www.inclick.net), a white-label contextual advertising management server.
"Online marketers are increasingly concerned about the risk of falsely elevated advertising fees created by online fraud, especially from advertising networks that operate on a Cost-per-Click (CPC) basis. This practice, known as click fraud, has become a primary source concern for not only online marketers, but the advertising networks for which they engage" says Bing Pascual, VP of Product Strategy & Development. "To combat this activity, we are introducing our Click Definition Service to all inClick Ad Server deployments, an exclusive anti-virus like approach to detecting and filtering invalid clicks due to fraud."
Click fraud is committed using two primary approaches: by humans and through the use of automated programs. The most common method used by today's fraudster is to utilize automated programs known as bots while less common methods include hiring low-cost workers in other countries to view and click on ads. Through aggregated information provided by inClick Ad Server users, data is analyzed to locate new threats. When new threats are found, definitions are created and released to every inClick Ad Server within minutes.
"The introduction of our Click Definition Service will not only assist online marketers in obtaining validated traffic, but also provide an invaluable feature for our network operators" says Pascual, adding "This proactive approach to an industry problem in addition to our existing click-filters is a true testament of our commitment to our clients in providing the best-in-class ad management platform."
inMotion Group continues to offer a free, 14-day trial without requiring a credit card to test-drive the product.
About inMotion Group
InMotion Group is a privately held software development company in the United States specializing in web-enabled applications for business. Founded in 1999, inMotion Group continues to develop targeted applications for specific business models and needs. inMotion Group is headquartered in Troy, Michigan. For more information, visit www.inmotiongroup.com.
inClick, a wholly owned subsidiary of inMotion Group, is the provider of the inClick Ad Server, the leading white-label contextual advertising platform. Since 2001, the inClick Ad Server platform has provided its enterprise ad management platform to publishers who wish to direct-sell advertising inventory within their online properties. For more information, visit www.inclick.net.